{"id":1015,"date":"2026-01-15T22:12:09","date_gmt":"2026-01-15T22:12:09","guid":{"rendered":"https:\/\/leanepdv.com\/?page_id=1015"},"modified":"2026-01-16T00:40:01","modified_gmt":"2026-01-16T00:40:01","slug":"disney","status":"publish","type":"page","link":"https:\/\/leanepdv.com\/?page_id=1015","title":{"rendered":"Disney+"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1015\" class=\"elementor elementor-1015\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6477753 e-con-full e-flex e-con e-parent\" data-id=\"6477753\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4916279 elementor-widget elementor-widget-image\" data-id=\"4916279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1446\" src=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-scaled.jpg\" class=\"attachment-full size-full wp-image-1021\" alt=\"\" srcset=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-scaled.jpg 2560w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-300x169.jpg 300w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-1024x578.jpg 1024w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-768x434.jpg 768w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-1536x868.jpg 1536w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney-intro-2048x1157.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-527f738 e-flex e-con-boxed e-con e-parent\" data-id=\"527f738\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9622989 elementor-widget elementor-widget-heading\" data-id=\"9622989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disney+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d904b64 elementor-widget elementor-widget-text-editor\" data-id=\"d904b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9ation d\u2019une campagne de recrutement pour Disney+, diffus\u00e9e sur les r\u00e9seaux sociaux, ayant pour objectif d\u2019augmenter les inscriptions \u00e0 la plateforme.<br \/>La campagne s\u2019appuie sur un levier issu de l\u2019univers Marvel, les pierres d\u2019infinit\u00e9, utilis\u00e9es comme m\u00e9taphore pour repr\u00e9senter la diversit\u00e9 des cat\u00e9gories disponibles sur Disney+, au-del\u00e0 du seul univers Disney. Elle se d\u00e9ploie sur les r\u00e9seaux sociaux et int\u00e8gre une activation digitale, pens\u00e9e selon le principe<br \/>du tunnel de conversion, afin d\u2019accompagner l\u2019utilisateur de la d\u00e9couverte des univers jusqu\u2019\u00e0 l\u2019inscription.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b338d65 e-flex e-con-boxed e-con e-parent\" data-id=\"b338d65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81dfc9d elementor-widget elementor-widget-text-editor\" data-id=\"81dfc9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phase 1 : <b>Awareness &#8211; attirer<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8997c33 e-flex e-con-boxed e-con e-parent\" data-id=\"8997c33\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37dc250 elementor-widget elementor-widget-image\" data-id=\"37dc250\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"948\" src=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-scaled.png\" class=\"attachment-full size-full wp-image-1027\" alt=\"\" srcset=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-scaled.png 2560w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-300x111.png 300w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-1024x379.png 1024w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-768x284.png 768w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-1536x569.png 1536w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney2-2048x758.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae65883 e-flex e-con-boxed e-con e-parent\" data-id=\"ae65883\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf1577 elementor-widget elementor-widget-text-editor\" data-id=\"daf1577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phase 2 : <b>consideration &#8211; informer<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b081a0 e-flex e-con-boxed e-con e-parent\" data-id=\"1b081a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3526e57 elementor-widget elementor-widget-image\" data-id=\"3526e57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"948\" src=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-scaled.png\" class=\"attachment-full size-full wp-image-1035\" alt=\"\" srcset=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-scaled.png 2560w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-300x111.png 300w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-1024x379.png 1024w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-768x284.png 768w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-1536x569.png 1536w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney4-1-2048x758.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d72d9 e-flex e-con-boxed e-con e-parent\" data-id=\"66d72d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15a52a3 elementor-widget elementor-widget-text-editor\" data-id=\"15a52a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phase 3 : <b>conversion &#8211; convertir<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-302dc64 e-flex e-con-boxed e-con e-parent\" data-id=\"302dc64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b95e403 elementor-widget elementor-widget-image\" data-id=\"b95e403\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"948\" src=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-scaled.png\" class=\"attachment-full size-full wp-image-1039\" alt=\"\" srcset=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-scaled.png 2560w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-300x111.png 300w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-1024x379.png 1024w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-768x284.png 768w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-1536x569.png 1536w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/disney6-2-2048x758.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c2412d e-con-full e-flex e-con e-child\" data-id=\"2c2412d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28dafc1 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"28dafc1\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-79b25e6 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"acti1\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-bba087a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"acti2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-fc3810d swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"jeu\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-feebabc swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"gagn\u00e9\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-35be5ca swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"cadeau gagnant\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5372995 e-flex e-con-boxed e-con e-parent\" data-id=\"5372995\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fbde2 elementor-widget elementor-widget-text-editor\" data-id=\"64fbde2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phase 4 : <b>loyalty &#8211; engager<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e216f45 e-flex e-con-boxed e-con e-parent\" data-id=\"e216f45\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54afcfd elementor-widget elementor-widget-image\" data-id=\"54afcfd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"948\" src=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-scaled.png\" class=\"attachment-full size-full wp-image-1053\" alt=\"\" srcset=\"https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-scaled.png 2560w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-300x111.png 300w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-1024x379.png 1024w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-768x284.png 768w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-1536x569.png 1536w, https:\/\/leanepdv.com\/wp-content\/uploads\/2026\/01\/fin-disney-2048x758.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Disney+ Cr\u00e9ation d\u2019une campagne de recrutement pour Disney+, diffus\u00e9e sur les r\u00e9seaux sociaux, ayant pour objectif d\u2019augmenter les inscriptions \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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